27th Investment Company Backed by Leading American Investments in the United States 27 Sports Get the exclusive commercial rights to the 3-match and 2-Match ODI series of the Bangladeshi cricket team against it India Starting from 4th December 2022. Dubai-based 27th Sports has acquired exclusive rights from Impress-Mattra Consortium, the on-ground rights holder for all match series of the Bangladeshi cricket team.
Rohit Sharma will lead India in both ODI and Tests, while KL Rahul will be his deputy. The Men in Blue has picked a full strength squad with Virat Kohli, Cheteshwar Pujara and Rishabh Pant some of the main names in the Test squad while Ravindra Jadeja is likely to return in the ODIs. Rohit Sharma and Virat Kohi will appear together for the first time in a demo match in Bangladesh.
A highly trusted name in the management and marketing of the sport, this is the third major signature in cricket for the 27th sport after the Indian ODI and T20 Series – Sri Lanka in Sri Lanka and the world’s premier T20 Road Safety Series where Sachin Tendulkar – led by India Legends emerged winners with his victory Sri Lanka Legends for the second time in a row in the final match. Recently, 27 sports have also taken over The Hawks franchise in the World Tennis League scheduled to be held in Dubai from December 19-24, 2022. The team consists of Alexander Zverev, Dominic Thiem, Elena Rybakina and Annette Kontaveit.
Anil Damani, CEO of Atlanta-based 27th Inestment, said, “I thank BCB for giving us this opportunity and our belief in our ability to provide services even in times of increased global uncertainty. I am also pleased that in line with our vision to invest in developing economies, Bangladesh has a proven track record of growth and development, and such The Bangladesh cricket team, which has proven time and time again that it can be the best country in the world. It is also seen as a rising star among the economies of South Asia.”
Speaking about the High Voltage Series, 27th CEO Sports Affairs and Co-founder Sanjit Shirodkar said: “It has been a great honor and privilege to partner with Impress-Mattra Consortium for the India and Bangladesh Series where all the top players in both countries will be in battle. We are proud We are very grateful to work in this chain as the exclusive trading rights partner and we are grateful to everyone in Bangladesh who made this possible.It is also a great opportunity for us to strengthen our relationships with our partners here and expand our network in Bangladesh which is one of the fastest emerging markets in global cricket.Bangladesh’s passion for cricket is no Second to none and their rivalry with India is well documented so I am looking forward to an exciting streak and an unforgettable association with Empress Matra and Bangladesh cricket Council (BCB). “
Matra is one of the leading media brands in Bangladesh and since its inception in 1984, Matra has worked tirelessly to change the advertising landscape with pioneering ideas and making a name for itself in the country. Matra entered the sports industry in 1988 and since then, he has been working on national and international events in the country. On the other hand, Impress owns the first satellite TV channel in Bangladesh and has a wide range of products like Dramas, TV Movies, Movies and TV Ads to its account. The Impress-Mattra Consortium has been with BCB for over a decade now. The consortium currently holds the rights to all domestic series in Bangladesh until 2023 which includes the India vs. Bangladesh series that will be played in December 2022.
Mr. Sana Arefin, spokesperson for the consortium, said, “Bangladesh cricket will see a new marketing partner in this chain. The cricket market in the country is growing and as a result, not only local organizations but also foreign companies are showing interest in joining Bangladeshi cricket today. which not only helps cricket in the country to move forward, but also creates a healthy competitive field. We welcome the 27th Sports Program and are delighted that they have joined this series.”