A new identity for the most iconic brand of computer peripherals



Professionals can be more productive when working in a desk, but since the pandemic, the idea of ​​what constitutes a workspace has changed.

Companies not only offer blended employment opportunities, but also use technology that blurs the line between workplace and home, which is where companies like Logitech come in.

Best known for its B2C products like keyboards, mice, and webcams, Logitech’s B2B video collaboration solutions are the unsung heroes of the brand. I was fortunate enough to be invited to Logitech’s Research and Engineering Center in Chennai to explore Logitech’s video collaboration and personal workspace solutions, including the newly launched Logi Dock.

Over the past few years, Logitech has worked to ensure that when an employee working from the office wants to contact someone who isn’t in the office, the technicalities don’t get in the way of making an easy job. To meet the challenges that people face – the brand operates on two main divisions – Personal Workspace Solutions and Business Solutions.

This is how Logitech’s new personal workspace solutions simplify the mixed work experience:

Logitech’s personal workspace solutions include mice, keyboards, headsets, webcams, and the Logi Dock. With these solutions, the brand is focused on eliminating the challenges of hybrid workers while getting everyday tasks done.

Logitech MX Master 3 (Photo: News18/Shaurya Sharma)

For example, Brio 4K Business True Zone webcam and wireless earbuds provide the best video collaboration experience with a plug-and-play setup. Brio 4K features intuitive 5X digital zoom and 4K30P HDR video while processing security with infrared facial recognition. On the other hand, True Zone wireless earbuds offer all-day battery life and Active Noise Cancellation (ANC) to ensure your work doesn’t suffer – even if you’re working in a busy workplace.

Logitech also recently launched Logi Dock in India, which is designed to help remote workers improve personal workspaces and improve the video meeting experience. Logi Dock provides one-touch meeting controls and a built-in speakerphone, all as an all-in-one docking station. It will help you tidy up your desk by providing a single connection point for multiple desktop-class devices, ergo supports up to five USB peripherals and two monitors while charging your laptop at up to 100W at the same time.

Logitech’s newly launched Logi Dock (Photo: News18/Shaurya Sharma)

Logitech B2B: The Untold Story

As a proud Gen-Z individual, I grew up using Logitech accessories – both at school and at home. When you think mouse and keyboard, you think Logitech; No two ways about it, but behind the scenes, the brand has been working to create the perfect conference room solutions designed for businesses, essentially eliminating the fear of missing out.

Learning from user feedback gathered from many sources, Logitech has developed products that are the first of their kind in the industry to address the minor and frustrating tribulations that working professionals, myself included, face on a regular basis.

(Photo: News18/Shaurya Sharma)

We’re all familiar with the whiteboard – a simple and effective way to brainstorm, jot down ideas quickly, and more. In theory, it is a simple tool, but when used in conjunction with technology, the concept of simplicity goes down the drain. Let’s say, in a meeting, you want to introduce yourself while presenting the whiteboard, not blocking it, and at the same time, making sure that your audio works. Tough question, isn’t it?

Logitech worked to ensure that such misfortunes were not encountered anymore. Scribe, by Logitech, allows users to share their whiteboards—that is, a whiteboard—in video meetings. Logitech Scribe supports all the mainstream video meeting apps, including Google Meet, Zoom, and Microsoft Teams.

Logitech’s conference room solutions extend to other products, including Logitech Tap IP, Tap Scheduler, and “videotapes” such as the Rally Bar, Rally, and Rally Plus. The brand also offers solutions for larger meeting rooms, with Logitech Group and Logitech Meetup.

(Photo: News18/Shaurya Sharma)

Speaking exclusively to News18, Anand Lakshmanan, Head of B2B, Logitech India, Southwest Asia, claimed that Logitech’s B2B support leaves no margin for error. “Our solutions are boardroom solutions, senior executives use our solutions on a daily basis, which means your margin for error is almost nil.”

So, for enterprise customers, in April 2022 Logitech created the Select program – a maintenance program based on the room, not the device. Companies pay a fixed amount per room and are free to add additional devices on an ad-hoc basis.

In addition, Logitech Select provides users with a slew of other perks, such as having a dedicated Customer Success Manager instead of talking to a service center, wasting valuable time.

And enterprise customers looking to subscribe to Select, choosing over 40 rooms, have access to in-house support or possibly in-building. Yes, in the client’s office, and this minimizes resolution time, if any, eliminating downtime.

Logitech’s Chennai facility promotes a strong narrative of India and self-sufficiency

Which product is the fusion of hardware and software; After all, brands like Logitech sell an “experience,” not a product. At 500+, Logitech’s Chennai R&D center focuses on software at its helm but includes several hardware selections, including cloud apps, mobile apps, and cloud services.

In 2009, during the construction of the facility, the team was limited to selecting people. Now, with extensive roles and support of all Logitech product lines rather than just one, the team has grown into a strong self-sustaining product development team from India.

All said and done, the good old Logitech is here to stay

Yes, the brand is exploring new avenues, new business patterns and most importantly, new product lines, but as a brand we’ve all grown up with, Logitech represents change, making sure that more consumers, across different domains, get the Logitech ‘experience.’

With that being said, Logitech’s new brand identity refreshes its vision, and with innovative products, impressive research and development in India, and the promise of quality, the brand we know and love is here to stay.

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