After chirping on Twitter, will Koo “Free” be users’ new nest?
Billionaire Elon Musk, who now owns the microblogging giant Twitter, wants users to pay $8 (Rs 661.53) a month to get it validated and get the blue tick. As of 2021, Twitter has approximately 300,000 approved users worldwide.
In a series of tweets, Musk stated that getting a “blue tick” would cost $8 per month for US users, but that “price can be adjusted by country in proportion to purchasing power parity.” This may mean that the price may be different for Indian users.
It is not known how many blue tick users it has India lonliness. News18 has reached out to Twitter for details, but has received no response at the time of writing. However, current data showed that in the list of leading countries based on the number of Twitter users, India ranks third after the United States and Japan, as of January 2022, with more than 23 million users.
After Musk’s tweets went viral, Mayank Peduatka, co-founder of Koo, Twitter’s original competitor, told News18: “Koo has launched a self-verification process, giving a ‘green tick’ to enable every user on Koo to be recognized as a real voice.”
What the industry expects
In addition, a ‘Yellow Label’ is given to VIPs so that users can find the right VIP. All this is done without any charge.
He also tweeted, “All lovely verified handles here on Twitter, you are welcome to join @kooindia and reach out to me here for comments to get a verified ‘Free’ sign! Don’t pay 650 rupees a month.”
However, whether Musk’s decision to charge users for the “blue tick” will help Koo gain more users is something to watch.
Meanwhile, Mithun Vijay Kumar, a content management specialist, author and political analyst, told News18: “The erratic business decisions and their abrupt nature are characteristics of Musk.” He believes that the subscription model is likely to affect Twitter users around the world.
“In addition to the sign-up model and the firing of senior executives, there are unsurprising but incredible reports that Twitter has ordered its engineers to work 12 hours a day to meet Elon Musk’s expectations,” he added.
Kumar said that given the advantages and preferential nature of badges on the platform, the withdrawal rate may not be higher.
While explaining, he said, “If more than five million Indian users can opt for paid subscriptions for entertainment on a leading OTT platform, the drop in Twitter’s subscription model is likely to be very low.”
Another expert, Mayurakshi Das, founder and CEO of Elixir.Ai, believes that the “pay for blue tick” model will clean up the platform with increased user validation.
“Twitter’s massive reach will make it a more responsible platform. Those who are serious and thoughtful in expressing opinions will be there, and the rest of the audience will abstain.
Furthermore, she said “Elon Musk was fair” as the billionaire tweeted that the price had been adjusted by country.
However, Niraj Bora, founder of Surmount Business Consultants Pvt ltd said: “Verification to date is a known person distinguishable from similar accounts. Paying a premium like LinkedIn cannot be the same as initial verification because it is a completely different goal.”
He noted that Twitter should first clarify whether the tag represents “verification or unique” because it might be the same for a company or a brand, but to someone, it looks different.
Meanwhile, Rajarshi Bhattacharya, Chairman and Managing Director of ProcessIT Global, highlighted a different aspect of this ongoing issue.
According to him: “The blue tick, a precious Twitter feature, added as part of verification procedures will definitely lead to cyberattacks and phishing emails.” “You will notice this chaos in India as more and more mobile users are frequently using messaging apps on their devices,” he added.
“In addition to sending out phishing emails, cybercriminals will send unsafe links on these apps that lead to malicious websites, causing a nightmare.”
He urged users to be careful before opening these links to avoid harm.
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