Air purifier sales boom as North India suffers



NEW DELHI, NOV 4: Air purifiers, formerly a luxury product, are becoming a growing necessity as sales surge amid rising pollution levels in Delhi that are now below the Severe Plus category.

According to data from the Central Pollution Control Board, Delhi’s general air quality index (AQI) stood at 426 at 9:30 am on Friday. An AQI of more than 400 is considered “hazardous” and can affect healthy people and seriously affect people with existing diseases. On Thursday, the 24-hour AQI averaged 450 at 4pm, just below the “Severe Plus” category.

The demand for air purifiers has soared in the national capital, especially after Diwali, which saw a massive explosion of firecrackers despite the ban.

‘Air quality in India It is deteriorating due to many activities – industrial expansion in cities, population density, improper waste management, burning of crops, increased use of cars and a few natural causes. Kartik Singhal, founder of O2 Cure and Managing Director of Zeco Aircon Ltd.


The rise in air purifier sales reflects deteriorating air quality levels, he said, adding that buyers from major cities like Delhi, Gurgaon and Noida are becoming more aware and responsible about indoor air purification.

“This has led to an increase in the air purifier segment as we have also noticed a huge jump in sales over the past few weeks,” added Singhal.

The representative of Mehra Electronics in Khan Market agreed.

“This is the need of the hour. It is the time of peak pollution and sales have increased,” he said.

Market experts said that sales of air purifiers were higher in South Delhi because people living there had higher purchasing power and better awareness.

Manish Seth, secretary of the Daryagang Traders Association and owner of an electronics store, said the device is now a necessity and even doctors are advising patients to use it.

“Businesses have also realized this and have lowered the prices. The purifiers that were earlier available for Rs 15,000 to Rs 20,000 are now being sold for Rs 7,000 to Rs 8,000. In some South Delhi stores, sales are higher because people have better awareness and higher purchasing power. The product is also moving on its own in the online space.”

Mohit Singh, sales manager at Atmo Pure in Gangpura, said the air purifiers in their store will cost between Rs 7,000 and Rs 60,000, depending on the technology, filters used and coverage area.

He added, “We’ve seen a sharp rise in demand for air purifiers around this time over the past few years. It’s literally the cost of your breath, and it’s a health investment just as important as your regular health insurance.”

Singh said more and more users have bought air purifiers for their children and the elderly and invested in low-maintenance equipment.

“With the deteriorating air quality after Diwali, sales have gone up. And sales will go up in the coming days,” said Nitin Sharma, a senior executive at the global gadget store in Khan Market. The store sold 30 air purifiers on Thursday.

However, buying an air purifier is not enough as it requires maintenance with regular cleaning of the filters to ensure its proper functioning.

“Although we may be aware of outdoor air pollution, awareness of indoor air pollution is still low, and this can be up to ten times worse than outdoor air pollution. There are a number of ways to help improve your personal exposure to air quality such as adapting your daily routine To include fewer polluting activities, as well as the use of a purifier to control indoor air quality.

“Dyson’s purification technology senses air quality, allowing you to monitor and remove pollutants inside your home. Combined with air multiplier technology and advanced HEPA filtration, Dyson air purifiers can tackle indoor air pollution and help improve your well-being at home,” Muzaffar Azzamuddin, Design Director Environmental Care at Dyson.

Many doctors also recommend sick patients, especially the frail such as the elderly, children, and people with respiratory illnesses, to use air filters at home and to avoid going out in the early morning and evening.


Dr Rahul Sharma, Additional Director (Pulmonology) at Fortis Hospital in Noida, said, “HEPA (High Efficiency Particulate) filters work well and we recommend them to patients, especially those who are staying at home.

“The purifier operates in a limited cubic meter space. While purchasing an air purifier, the capacity of the amount of air that can be purified should be checked according to the capacity of the house. Another important thing is that there are HEPA filters and HEPA filters are similar to filters, which are not as effective as HEPA filters and are Too expensive.

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