Bollywood megastar Amitabh Bachchan had filed a petition in the Delhi High Court, pleading that many companies are using his name, voice and personality without his permission and this has been happening for a long time.
New Delhi: The Delhi High Court has given relief to Amitabh Bachchan saying that no company or person can use his name, voice or personality without permission. In fact, Bollywood megastar Amitabh Bachchan had filed a petition in the Delhi High Court, pleading that many companies are using his name, voice and personality without his permission and this has been happening for a long time. He said that he wanted publicity and personality rights in his favour. Being a famous public figure, Amitabh Bachchan does not want anyone to use his identity without his permission.
Justice Chawla ordered the authority and the telecom department to immediately remove Amitabh Bachchan’s name, picture and personality traits that are publicly available. Apart from this, the court has asked the telecom service providers to provide information about the phone numbers that are illegally using Bachchan’s name and voice. Internet service providers have also been asked to remove online links that violate Bachchan’s personality rights.
According to the report, Amitabh Bachchan said in the petition that it is wrong for people to use his name etc. They should be controlled in the commercial industry. A lottery ad with Amitabh Bachchan’s name is also running on the social media platform, where his picture is displayed on the promotional banner. Apart from this, the logo of KBC is also present on it. This banner is created by someone to mislead people. There is no truth in it.
Senior advocate Harish Salve appeared for Amitabh Bachchan. He told Justice Chawla that the personal rights of my client are being violated. They want their name, voice and personality not to be used in any advertisement. Due to which their image is getting damaged.
Amitabh Bachchan’s lawyer added that an AIDS advertisement is also using his name without his permission. If advertising companies want to use Amitabh Bachchan’s name and voice, they should seek permission from the actor. Any companies using the actor’s name, status and persona will not do so without his permission. Actors do not want their image or reputation to be tarnished. There have been some activities where the actor’s self-respect has been hurt.