Bob Iger, former CEO of Disney’s Web3, returns to power: details



Bob Iger, the former Disney CEO who stepped down in 2020, is returning to his previous position. After moving on from Disney, Iger took on a senior role at Genies, a digital token platform running on Dapper Labs’ Flow blockchain. His return to Disney could be a hint at the entertainment company’s dive into the metaverse. According to its staffing posts, Disney is expanding its employee base with people experienced in Web3-related projects.

EgerAs part of his new term as CEO of Disney, he will work to adjust the overall strategic direction of Disney, to suit younger audiences, which include Metaverse And the NFT related plans.

Iger was still at Disney as CEO and Chairman of the Board when the company applied for a patent related to the Metaverse. The filings hinted at this Disney He wanted to create a “simulation of the virtual world in a real place”.

The entertainment giant will also enable Disney theme park visitors to use phones to create custom 3D effects on nearby physical spaces such as walls or tables.

In his absence, Disney continued to work on it Web 3 Projects that could see the light of day soon now that Iger is back.

So far, Disney has not disclosed details of any plans or patents about its virtual world simulator.

At the time of Egger’s resignation It said He wanted to focus on creating winning Disney content.

However, it should be noted that Iger will only be returning to Disney on a temporary basis that may last for two years.

He will replace Iger Bob Chapek As CEO of Disney. Chapek who was appointed after Iger resigned in 2020.

Meanwhile, in July this year, ribbed I was Selection for this year’s Disney Acceleration Program which sees the entertainment company provide mentoring from its leadership team and provide a dedicated mentor.

Disney has also released several lines of NFTs in partnership with digital collectibles marketplace VeVe since 2021.

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