Elon Musk said on Friday that Twitter Blue, the company’s premium subscription service for verification, is expected to launch on December 2. Twitter will provide a gold check to companies, a gray check to the government, and a blue check to individuals (celebrities or not), Elon Musk said in a tweet. He added that, in the meantime, all manually verified accounts will be authenticated before the check is activated.
Musk responded to a Twitter user who apologized for the delay in getting the service back up and running and stated that the company was “temporarily” launching the verification service on December 2. Twitter will use different colored checkmarks to differentiate between three types of accounts, according to the platform’s new owner.
“Golden check for businesses, gray check for government, blue for individuals (famous or not), all verified accounts will be manually authenticated before the check is activated. Painful, but necessary,” Musk said in a tweet.
Sorry for the delay, we will tentatively launch Verification on Friday next week.
Gold check for businesses, gray check for government, blue for individuals (famous or not) and all verified accounts will be manually authenticated before the check goes live.
Painful, but necessary.
– Elon Musk (@elonmusk) November 25, 2022
The coveted blue check mark was previously reserved for verified accounts of politicians, famous personalities, journalists and other public figures.
But the subscription option, open to anyone willing to pay, was rolled out earlier this month to help Twitter boost revenue while Musk struggles to retain advertisers.
Earlier this week, Musk mentioned that the social media company was repels Re-launch of the Blue Check subscription service, a delay from the first service provisional schedule To restore service on the platform by November 29. “Delay the relaunch of Blue Verified until there is high confidence that impersonation will be stopped,” Musk stated in a tweet.
“You’re more likely to use a different color combination for organizations than for individuals,” he said at the time.
Musk had discontinued his recently announced $8 (roughly Rs. 650) blue check subscription service as fake accounts proliferated and said Twitter’s coveted blue check subscription service would be relaunched at a later date.
He had previously tweeted that with the new version, changing the name of a verified person will cause them to lose their blue check until their name is confirmed by Twitter to meet the platform’s terms of service.