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Exodus begins on Twitter after Musk’s ‘hardline’ ultimatum

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Billionaire Elon Musk has taken over Twitter promising to revamp it, but has run into problems with the social network.  - France Press agency
Billionaire Elon Musk has taken over Twitter promising to revamp it, but has run into problems with the social network. – France Press agency

Employee departures multiply in Twitter After an ultimatum from new owner Elon Musk, who demanded employees choose between “work too hard” and work too hard, work long hours, or lose their jobs.

“I may be #exceptional, but oh my gosh, I’m not #extremely strong,” tweeted one former employee, Andrea Horst, whose LinkedIn profile still reads “Supply Chain & Capacity Management (Survivor)Twitter.”

She added the hashtag “#lovewhereyouworked,” as did several other employees who announced their selection.

Musk, who is also the CEO of Tesla and SpaceXhas come under fire for drastic changes to the social media company, which it bought for $44 billion late last month.

He has already fired half of the company’s 7,500 employees, scrapped a work-from-home policy and imposed long hours, all while his attempts to fix Twitter have met with chaos and delays.

Its fumbling attempts to renew user verification through a controversial subscription service has led to a slew of fake accounts and pranks, and prompted major advertisers to walk away from the platform.

Management of the troubled social network for employees said Thursday that the offices are temporarily closed and cannot be accessed, even with a badge, according to Zoe Schafer, a journalist for the technology industry newsletter Platformer.

“Going forward, to build the Twitter 2.0 penetration and succeed in an increasingly competitive world, we’re going to need to be very tough,” Musk wrote in an internal memo sent on Wednesday and seen by AFP.

“This means working long hours at a high intensity. Only exceptional performance will count as a passing grade,” he added.

Employees were asked to follow a link to confirm their commitment to the “new Twitter” by 5:00 p.m. New York time (2200 GMT) on Thursday.

If they don’t, they lose their jobs, and receive three months of severance pay — an unusual method even in the United States, where labor laws are less protective of employees than they are in many other developed countries.

Twitter did not respond to AFP requests for comment on the new measure.

Diana Haynes Glasgow, who was a senior client account manager at Twitter, tweeted Thursday, “No words of gratitude for saying that I was able to land my dream job and do more than I ever thought possible. It’s been a wild ride.” to her LinkedIn profile.

Esther Crawford, director of product development at the platform and one of the few managers who hasn’t been fired, who hasn’t quit and who still publicly supports the new leader, tweeted: “To all the nerds who have decided to make today your last: Thank you for being such incredible colleagues through the ups and downs.

“I can’t wait to see what you do next.”

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