Viacom18 and Cricket South Africa announce long-term partnership

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Viacom18 Sports, India’s newest sports network, today announced a seven-year partnership with cricket South Africa (CSA) to obtain exclusive digital and television rights to all international cricket, from 2024 to 2031. As part of the consortium, Viacom18 will present all international senior men’s and senior women’s international competitions held in South Africa.

Viacom18’s powerful portfolio includes FIFA Globalism The Qatar Cup 2022 starts from 20 November to 18 December. All matches will be broadcast live exclusively on JioCinema and Sports18 – 1 SD & HD pay TV channels.

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The Cricket South Africa Partnership deepens Viacom18’s commitment to delivering world-class cricket from South Africa after it recently announced a 10-year partnership with SA20, the newly launched Premier Cricket League in South Africa. Cricket South Africa and Viacom18 will work closely to promote the promotion of international cricket from South Africa to the ardent fan base in India.

India and South Africa have a history of producing incredible competitions, which are complemented by mutual admiration, whether for India Being the first country to play against the Post-Apartheid Proteas or to tour the Rainbow at the Omicron Peak in December 2021.

The partnership will cover all international cricket from South Africa, including the famous Mahatma Gandhi-Nelson Mandela series between India and South Africa. The deal includes other high-profile series such as Basil D’Oliveira against England and tours of Sri Lanka, Pakistan, West Indies, Australia and Bangladesh.

“South Africa is one of the most competitive and most powerful teams across formats in world cricket and this partnership will offer some great competition for cricket fans in India,” said Viacom18. Sports CEO Anil Jayaraj. “The association with Cricket South Africa is a testament to our quest to deliver an unrivaled high-quality streaming experience to fans of some of the best prime-time cricket games.”

Welcoming the partnership, CSA Chief Executive Officer, Fouletsi Mosicki, said; “The CSA is pleased to collaborate with a broadcaster of stature, Viacom18. This is confirmation of our determination to send the flavor of cricket that South Africa has in store to our waiting fans, which are always cheerful and entertaining. This partnership is the beginning of a journey that will provide the excitement of watching cricket by a broadcaster who values ​​the viewer’s experience as a great one.”

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The addition of South African cricket rights boosts Viacom18’s portfolio of world-class sporting events, including the Indian Premier League, SA20, FIFA World Cup Qatar 2022™, NBA, Diamond League, LaLiga, Serie A, Ligue 1 and above Professional Tennis Association. BWF events.

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