WhatsApp Business Now allows users to search for products, chat and shop on the app

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WhatsApp, an instant messaging app owned by Meta, has rolled out another new feature for business profile users. This feature will allow users to search for companies on the platform as well as chat with them, along with the option to even shop for products. WhatsApp Business users will be able to browse companies based on category – such as banking or travel – or search for them by name with this update. However, it is currently limited to select countries including Brazil, Colombia, Indonesia, Mexico, and the United Kingdom.

in blog post shared on the online page, The WhatsApp Share that the new feature will help users on a business profile to easily contact companies using the messaging app instead of saving their phone numbers in contacts or searching for details on business websites. Currently, the ability to search for a business is being rolled out in Brazil, Colombia, Indonesia, Mexico, and the UK. Users in these countries can use the WhatsApp Business Platform to find contact details of other companies.

In addition, users will also be able to shop directly with The WhatsApp instead of visiting a website. The instant messaging platform has teamed up with several payment partners to allow users to shop directly from the app itself. The feature works similarly to the JioMart shopping experience that was introduced in India a few months back. Now, it is being expanded to more countries. As shared with WhatsApp, the feature is secure and will maintain the privacy of the users.

In addition, people will also be able to make a secure payment directly from the chat using their credit or debit card details. “This seamless checkout experience will be a game changer for people and businesses looking to buy and sell on WhatsApp without having to go to a website, open another app or pay in person,” she said.

Meanwhile, WhatsApp earlier rolled Polls feature along with “Communities” for group conversations on the Android and iOS interfaces. Like other features in the app, WhatsApp Pols will also be protected by end-to-end encryption. WhatsApp also introduced one-click video calling for up to 32 people and doubled the sharing limit for groups.

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