New Delhi: Charging smartphones in India Market research firm International Data Corporation said Monday that its decline fell 10 percent to a three-year low of 43 million shipments in the July-September 2022 period.
5G smartphones accounted for 36 per cent of the total smartphones during the said quarter with 16 million units at a slightly higher average selling price of $393, around 32,000 rupees, compared to $377, around rupees 30,600, in the previous quarter.
“India’s smartphone market is down 10 percent year over year, with 43 million units shipped from July to September 2022. This was the lowest shipment in the third quarter since 2019 despite the start of Diwali celebrations earlier. Weakness Demand and Device Increase.The International Data Corporation (IDC) Worldwide Quarterly Mobile Tracker Report said prices negatively impacted festive purchases.
Vice President of IDC Device Research, Navkendar Singh, said that the build-up of inventory and cyclical demand decreasing after the holidays will lead to the December quarter 2022 and the annual shipment for 2022 is likely to decline 8-9 percent to about 150 million units.
“The main challenges in 2023 are the impact of inflation on consumer demand, increasing hardware costs, and slow migration from phone to smartphone. However, the transition of 4G smartphone users to 5G smartphones should give a growth boost to the market in 2023, Especially in the middle and above segments,” Singh said.
According to the report, online channels had the upper hand during the September 2022 quarter as they recorded a record share of 58 percent, despite consistent year-over-year growth with 25 million units shipped.
“Multiple rounds of eTailer sales (The Big Billion Days on Flipkart, Amazon Great India Festival) were supported by preferential platform prices, exclusive online deals, offers and discounts. Amidst all the action in online channels, offline shipments fell by 20 per cent on an annual basis as they struggled to generate demand while competing with strong online plays,” the report said.
MediaTek-based smartphones increased to 47 percent of the total market, while Qualcomm fell to 25 percent with Unisuq following up 15 percent.
Xiaomi led the smartphone market during the quarter with a share of 21.2 percent, while Apple topped the premium category with a 63 percent share in the segment.
Xiaomi maintained its leadership, but with shipments declining 18 percent year-on-year in the September 2022 quarter. More than 70 percent of shipments went to online channels, the report said, resulting in a 27 percent share of the online channel (including including its sub-brand POCO).
Samsung regained second place with a share of 18.5 percent. It is followed by Vivo with 14.6 percent share, Realme 14.2 percent, and Oppo 12.5 percent market share.
“The sub-$300 segment underperformed, with shipments down 15 percent year over year. The over-$500 premium segment continued to maintain the highest growth rate of 64 percent year over year and 8 percent. percent of this space, followed by Samsung with 22 percent and OnePlus with 9 percent.” PTI PRS HVA
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