Ticketmaster has apologized to Taylor Swift and her fans after calling them out for their random pre-show in an online statement.
“We strive to make buying tickets as easy as possible for fans, but that hasn’t been the case for the many people trying to buy tickets for Taylor Swift | Eras Tour,” Ticketmaster prefaced in the statement. “First, we want to apologize to Taylor and all of her fans — especially those who They had a terrible experience trying to buy tickets.
“After that, we feel we owe it to everyone to share some information to help explain what happened,” the statement continued.
Ticketmaster has outlined its Verified Fan registration process, which is intended to help manage high-demand sales and weed out bots. However, the company noted that the large influx of users gave them “unprecedented traffic” which was the largest in its recorded history.
“However, this time around, the staggering number of bot attacks as well as fans without codes generated unprecedented traffic to our site, resulting in a total of 3.5 billion system requests – 4 times our previous peak,” the statement said. “We handle sell-outs for countless tours, some of the biggest sporting events, and more. Never before has the sale of a certified fan generated this much interest — or traffic. This has disrupted the predictability and reliability that is The hallmark of our Certified Fan platform.”
However, according to the company, only 15% of people encountered these issues. “Overall, we estimate that about 15% of interactions across the site ran into issues, and that’s a very high 15%, including passcode validation errors that caused fans to lose tickets they purchased.”
“Biggest artists and venues turn to us because we have the world’s leading ticketing technology — that doesn’t mean it’s perfect, and clearly the Taylor Swift | Iras Tour is for sale, it just wasn’t,” the statement read. . “But we’re always working to improve the ticket-buying experience. Especially for high-demand sales, which continue to test new frontiers.”
Ticketmaster previously canceled a planned public sale of the Eras Tour “due to unusually high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand”, after two million tickets were sold during a fan pre-sale, via People magazine.
After fans complained about problems they were having while purchasing tickets for Swift’s upcoming tour, the singer called out the company for not meeting their demands.
“I’m not going to make excuses to anyone because we’ve asked them so many times if they can handle this kind of request and made sure they can,” Swift wrote on her Instagram Story. “It’s really amazing that 2.4 million people got tickets, but what really pisses me off is a lot of them feeling like they had multiple bear attacks to get them.”