Viacom18 Sports, India’s newest and leading sports network, has launched its very own FIFA game Globalism Qatar Cup 2022™ Issa Bada Koch Nahi Campaign. The campaign, which was created to fuel excitement for the launch of the World’s Largest Show, is now live across television and digital media.
JioCinema, which is now available for download to all telecom subscribers, will broadcast live all matches and provide curated content around the FIFA World Cup Qatar 2022™. The competition from November 20th to December 18th will be available to all viewers on the Sports18 – 1 SD & HD pay-TV channels.
The campaign film, developed and filmed by Ogilvy, is a fun heist story, staged by a group of football fans in a world-famous carnival puppet show. A large crowd gathers to watch the puppet show. A loud whistle interrupts the action as football fans obsess over the show. Step into the star-studded puppets of Lionel Messi, Cristiano Ronaldo, Neymar Jr., Harry Kane and Kylian Mbappe, who take on the act with a show of exhilarating skills, as audiences indulge in the excitement of the world’s most beautiful sport.
The film hopes to excite viewers and fans by giving them the flavor of euphoria and the carnival atmosphere that the FIFA World Cup brings. Using the puppet show as a metaphor, Viacom18 sports He declares that no show entertains fans and engages the community with such enthusiasm as the FIFA World Cup.
“We want everyone in the country to experience the infectious energy that comes with the most watched sporting event in the world, the FIFA World Cup and enjoy this tournament like never before. Our campaign reflects the celebration that comes with the event and its intrinsic ability to dazzle everyone,” said a Viacom18 Sports spokesperson. . “With Isse Bada Kuch Nahi, we aim to spark uncontainable enthusiasm and urge everyone to download JioCinema, now available to all telecom subscribers, to experience the World Cup like never before.”
“The FIFA World Cup is the biggest entertainment event in the world. Our campaign, ‘Isse Bada Kuch Nahi’ brings to life this football fever that will capture the hearts of the country and the world by dominating every other form of entertainment,” Ogilvy said. India Creative Director Sukesh Nayak. “This idea of a fun takeover, brought to life by teddy bears of lovable soccer stars, will surely keep World Cup fans tuned in for all the entertainment to come.”
JioCinema will provide multi-language feeds of the FIFA World Cup Qatar 2022 including Tamil, Malayalam and Bengali. The campaign will also include short edits urging fans to watch the World Cup in these languages and iterating how the world’s greatest sporting event will be available to everyone without a subscription fee.
The JioCinema app is available for download to all telecom subscribers and across devices, including iOS and Android, with access to Viacom18 Sports’ portfolio of live and non-live programmes, including the FIFA World Cup Qatar 2022. The 64-match show will headline through broadcast Live in 4K, a first for FIFA World Cup screening in India on JioCinema.
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